Meet the 2024 Winners

The overall winner of the 2024 She’s Next South Africa competition is Mahlatse Mamaila, of InoBiodiesel.

Tshego Molefi, of Moli&Mela Group took the 2nd place and is the social impact She’s Next Winner 2024.

Pretty Kubyane, of eFarma App took the 3rd place.

She's Next South Africa 2024 Finalists

Read all about our line up of amazing women breaking boundaries and shattering glass ceilings through their unique businesses.

Mahlatse Mamaila

Founder of INO-Biodiesel

INO-Biodiesel is 100% young female owned business, and the winner of the 2024 She’s Next campaign. INO-Biodiesel is a green energy which is 100% producing green-fuel from waste cooking oil for a running engine construction, farm, mining equipment, fleets and airplanes. Inclusion of women, youth, boys and girls in rural communities in applying the power of digital technology for climate action. In partnership with 20 000 women and youth in rural communities through regenerative agricultural development for food security, sustainable environment and economy. With 200 local restaurants and Abomama in used cooking oil supply chain. 10 learners in STEM, Green fuel manufacturing, water and environmental research.

Tshego Molefi

Managing Director of Moli&Mela Group

Moli&MEela Group, a 100% female and black-run company, was born out of a vision to provide eco-friendly and sustainable waste management solutions in rural communities in the North West province. They received 2^nd runner up honours at the 2024 She’s Next event held in Johannesburg, and also received the Social Impact award from the judging panel on the night. Their top priority is to create opportunities for locals in the surrounding villages by providing employment and building a national brand that represents a stellar service and good ethical operations. Their services include: waste removal and safe disposal, recycling solutions, hazardous waste transformation and bin rental.

Pretty Kubyane

Co-Founder & COO eFama App

eFama App is a marketplace that connects farmers to buyers: enhancing food security and empowering smallholder farmers. Pretty Kubyane represented the eFama App as a top 5 finalist at the 2024 She’s Next awards ceremony, and was selected as 3^rd runner up by a panel of esteemed judges.

Maphoko Ramodike

Managing Director of HVAC Partners

HVAC Partners is black female owned and managed air-conditioning and refrigeration contracting company based in Johannesburg. Maphoko Ramodike was a top 5 finalist in the 2024 She’s Next event held in Johannesburg. The HVAC Partners team comprises of highly qualified technical team with vast experience in industrial and commercial HVAC systems. We provide turnkey solutions from design to maintenance phase. Each solution is tailor-made to each environment as we strive to offer environmentally friendly, energy efficient, cost effective comfort to all our customers.

Uvitha Pather

Director of Diamond Days

Diamond Days started as a private jeweller, specialising in the custom make up of Diamond engagement rings. The business has organically grown to include fine diamond and gemstone jewellery, which is accessible, especially to the younger generation. It is this proposition that saw Diamond Days selected as a top 5 finalist in the 2024 She’s Next campaign.

Elevate your business from small to great with a share of over R1 million in funding, plus training and mentorship

Apply to the She’s Next programme empowered by Visa and stand a chance to receive:

A share of over R1 million in funding to advance your business. This prize is allocated as follows:
- 1st place: R400 000
- 2nd place: R250 000
- 3rd place: R170 000
- Social impact winner: R170 000
An exclusive mentorship programme designed to help you grow and shine.
Access to valuable business training that will equip you with the knowledge and skills to propel your business forward. This reward will be given to a wider group of applicants.

To apply to the She’s Next programme, you must meet the following criteria:

Applications are open to women who are over the age of 18 years and are legal residents of the Republic of South Africa.
The participant’s business must:
- Be at least 51% woman-owned;
- Be at least 51% black-owned (African, Indian, Coloured, as per the Broad-Based Black Empowerment Codes);
- Operate in the Republic of South Africa;
- Have an annual revenue of no more than ZAR50,000,000 (fifty million South African rands), or its equivalent;
- Have been operating for at least one year prior to the competition start date of 22 July 2024.

Partners and Sponsors

Find out more about the organisations making She’s Next possible.

Partner/Sponsor

Website: visa.com

Execution Partner

Website: absa.co.za

Coaching & Development

Coming soon, in partnership with Absa, a wider group of applicants will have the opportunity to participate in the She’s Next programme. This exclusive mentorship programme is designed to help women-owned SMEs grow and thrive.

Participants will have access to valuable business training, equipping them with the knowledge and skills needed to propel their businesses forward.

Stay tuned for more details.